A Progressive Public Transit Company

TransLink serves Metro Vancouver, which is home to half of British Columbia’s population and workforce, includes the nation’s third largest urban centre, and is Canada’s gateway to Asia-Pacific economies.

The Low-down

Rival Schools partnered with the great guys at Transmission to completed a series of 15 second broadcast commercials that played during primetime for local Vancouverites. The wording was different but the message was the same… we must find a solution that will help Metro Vancouver’s transportation crisis. The commercials were quick snippets – raising awareness of transit related issues ranging from personal health to economics – in order to get people to the site “bepartoftheplan.ca” in order to voice their opinions.

Rival Schools Delivers

The delivery included several broadcast motiongraphics commercials and an array of online banner ads.