Forrester just released a survey about the continuing growth of digital media at the expense of traditional marketing channels, with 6 out of ten marketers surveyed planning an increase in to digital marketing budgets, a shift from money out of traditional marketing.
In the survey, the increase in digital over the next 5 years by media:
- Social Media (34%)
- Mobile Marketing (27%)
- Online Display Ads (17%)
- Search Marketing (15%)
- email (11%)
This research fits with another recent Nielsen report from June, showing that Facebook, probably the biggest site in social media, had the highest time spent of all web brands, including AOL, MSN, Google, Yahoo!, etc. Twitter is also having an incredible rise, with millions of 140-character updates being posted daily. Marketers are scrambling to develop campaigns to implement the two into current media plans. Speidlberg, if and when you produce Minority Report 2, make sure Tommy boy knows his #hashtags.
