YVR. Beyond, Every Day.

Developing Connections With The Audience

The Vancouver Airport Authority, locally called YVR after their airport code, sits in a difficult position between the public and private sectors. They are accountable to the cities where they operate, the people they serve, and the Province. We designed a set of communication templates for YVR personnel to use in public and closed meetings that gave them a consistent visual brand no matter where they went. Using original photography and aerial footage, mixed with established brand guidelines, YVR now has a strong platform for developing connections with any audience.