Welcome to the New BMX

Welcome to the New BMX


Client / Yess BMX
Award / CSS Design Awards

Covering all the angles

Yess frames are different: they look different and they ride different.  Rival Schools developed a brand that was all about emphasizing that difference, getting people to notice, and teaching them why different is good. We put together a complete brand package including a prelaunch campaign, product launch

website, viral videos, print, stickers….even the team jersey! We made everything with the goal of raising the bar above anything the competition was doing so that we instantly established Yess as a player in high-end frames.

Did it work? Yess has a 3800% traffic increase in the last year.