The New Bio-Plex

Making our client look like a rockstar

Bio-Rad produces sophisticated instruments and we wanted to make sure that communication lived up to that sophistication. Bio-Rad instruments can be used in the most demadning laboratory environments, and the attention to detail that they put in to their products had to be present in their communication.

The result? Rather than draw from the usual humdrum, we built on the language of sophisticated consumer brands like Lexus and Apple to create something that would stand out in a crowded room.