Puma Urban Motion
Client / Puma
Agency / Maxx Marketing
A Scent with Style
Captivating and unique, Puma’s Urban Motion fragrances represent the essence of fluidity, moving to their own beat. Using the iconic Puma colors of red for women and black for men, the bottles make a punchy statement. Light, lively, sensual.
Break It Down
The brief was to create a ‘cinematic’ video game to be bundled with Puma Urban Motion fragrances. We created a live action mini-game with graphics based on dance videos. All visual elements were shot and created in-house, including compositing, 3D and original footage.
Back-end execution included a custom built Flash engine. The dancers were auditioned over a period of a week as we worked closely with dance choreographer, Kim Sato, to flesh out a tight routine. We had an intense shoot day and the dancers were burning up the studio with their spectacular routines. All the footage was synced and visual effects composited.
So You Think You Can Dance?
The final output was a PC/MAC friendly CD-ROM that functioned with a third party peripheral dance mat as the gameplay device.
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