Codesigning simplified
Client / Symantec (Verisign)
Our Outlook
Branded communication should be personal. It should be directed at the intended audience, and they should feel like it’s relevant to them. After they’ve watched something they should feel empowered to make a decision – they should feel like a problem has been solved.
For VeriSign we were asked to produce a series of videos about codesigning: what it is, why developers need it, and how to get it.
We chose to give developers someone they could relate to. A spokesperson that talked their language, and provided information in an accessible way. Integrated graphics kept the video lively and light, and we explained concepts quickly using text, animation and our relatable host.
Did it work?
We think so. People who watch our videos are at least 18% more likely to buy from VeriSign.
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