Rival Schools » Music

Music and the Mind

dave — Fri, 28 May 2010 18:06:37 +0000

We’re currently working on a project for RIZ MC, a London based rapper / actor whose new album MICroscope melds together the conscious and subconscious, the government and the resistance, the music and the mind. It all takes place in a dark shadowy underground government agency – whose sole purpose is to investigate and document human neurological responses to different musical sequences. HEAVY DUTY AWESOMENESS.

Produced and Written by Swarm. Directed, Designed and Animated by Rival Schools.

www.RizMC.com/lab

Puma Urban Motion "Cinematic" Mini-Game Finally to Market.

dave — Fri, 31 Jul 2009 18:53:57 +0000

After 6 months since we sent out our Goldmaster for duplication, I’m proud to announce the Puma Urban Motion Mini Game is finally released to the European markets. Make sure to grab your promotional copy along with a bottle of Puma Urban Motion Fragrance at your nearest retail store.

Agency: Maxx Marketing
Client: Puma
Creative / Production : Rival Schools
Choreography: Kim Sato / Project Soul Productions

Marketers continuing the shift from Traditional to Digital

dave — Tue, 21 Jul 2009 23:40:39 +0000

Forrester just released a survey about the continuing growth of digital media at the expense of traditional marketing channels, with 6 out of ten marketers surveyed planning an increase in to digital marketing budgets, a shift from money out of traditional marketing.

In the survey, the increase in digital over the next 5 years by media:

Social Media (34%)
Mobile Marketing (27%)
Online Display Ads (17%)
Search Marketing (15%)
email (11%)

This research fits with another recent Nielsen report from June, showing that Facebook, probably the biggest site in social media, had the highest time spent of all web brands, including AOL, MSN, Google, Yahoo!, etc. Twitter is also having an incredible rise, with millions of 140-character updates being posted daily. Marketers are scrambling to develop campaigns to implement the two into current media plans. Speidlberg, if and when you produce Minority Report 2, make sure Tommy boy knows his #hashtags.

My mixtape on favtape.com

roy — Sat, 20 Sep 2008 06:04:22 +0000

Where is johnny at??

favtape.com lets you search and create your own mix tapes. I just spent the last hour creating a mix tape called “Back in my Precidia”. That was my ride back in the day and this was my music. How far back is ‘back in the day’? I guess you’ll have to listen and find out.

Here at the studio we’ve been kind of poking fun at each other about the music we listen to. I’m sure this will make me the laughing stock for at least a week.