FastCompany just put up a great little blurb showing why some content works, and why some content doesn’t.
Here are the two videos that they chose as examples:
I like their points, and I’d add one more. The Apple video is speaking to the customer, the Android video is speaking from the developer.
Remember this: as a customer I don’t care what your new tech gadget does, I care what it does for me.
We’re currently working on a project for RIZ MC, a London based rapper / actor whose new album MICroscope melds together the conscious and subconscious, the government and the resistance, the music and the mind. It all takes place in a dark shadowy underground government agency – whose sole purpose is to investigate and document human neurological responses to different musical sequences. HEAVY DUTY AWESOMENESS.
Produced and Written by Swarm. Directed, Designed and Animated by Rival Schools.
Here are a couple motion tests I did a while back using Maxon Cinema 4D. I’ve been using C4D whenever I need to dive into building anything that requires 3D rendering or animation. I love the program and it’s been fairly easy to pick up due to the fantastic GUI. The star of the show has got to be the stacking layer system, allowing users to easily add modifiers, shaders, properties, etc to objects and keep track of them through the intuitive tree view.
My wife and I decided we were going to check out the Harry Potter series (finally). We’ve just watching the first one and we’re planning to check out a couple more this weekend. But the reason we really started to get interested in it was because of the way the new Harry Potter and the Half-blood Prince looks. It looks like a lot of fun and the series seems to have really matured into something very cool.
I was also inspired to create an updated image of the Rival Schools mascot, Count Leo. He really just started off as simple vector illustration, but I had envisioned a more realistic representation. I’m planning to create a whole roster of humanoid-animals with snooty dispositions. Download the wallpaper and iPhone poster here
Nice Type is a collection of videos on vimeo that was created by Matthew Buchanan. Great set of animations that range from title animations to student work.
digital creative studio™