Rival Schools » Casual Games

Featured flash piece with a little hint of Phys.

alf — Tue, 18 Aug 2009 20:00:03 +0000

If throwing/flipping boxes and dragging letters is your cup of tea. This blog post is just for you.
When you first arrive at our homepage, you can see our interactive tag line: “We are a creative digital boutique.” You can drag & drop it and even throw it around. Quite fun, really.

Here I have a version without the timer, so feel free to play with it for as long as you want. If you would like to start again, simply click on the reset button on bottom right corner.

RivalSchools Interactive Tag Line

Here are a couple more tests that you can play with.

RivalSchools Interactive Tag Line RivalSchools Interactive Tag Line

Let me know if want me to show you how…
And did I say “We are a creative digital boutique.”?

Puma Urban Motion "Cinematic" Mini-Game Finally to Market.

dave — Fri, 31 Jul 2009 18:53:57 +0000

After 6 months since we sent out our Goldmaster for duplication, I’m proud to announce the Puma Urban Motion Mini Game is finally released to the European markets. Make sure to grab your promotional copy along with a bottle of Puma Urban Motion Fragrance at your nearest retail store.

Agency: Maxx Marketing
Client: Puma
Creative / Production : Rival Schools
Choreography: Kim Sato / Project Soul Productions

balls we be kicking

dave — Fri, 17 Jul 2009 00:25:52 +0000

Rival Schools is please to sponsor another action pack, fast pace kick ball session. California Style. This event is open to anyone interested in boucey red balls.

Join us at the school yard (Jonathan Rogers Park)

July 23, 2009 – 5:30pm

Casual Games Advertising a shot in the arm for brands? hells yeah.

todd — Wed, 08 Apr 2009 16:24:34 +0000

Our new friend Susan made us aware of a recent study sponsored by NeoEdge Networks that claims ads on casual gaming sites substantially lift brand awareness, especially through exclusive sponsorship. According to Brian Morrissey’s coverage of the report in adweek, the study results indicated that when Zappos – who was the ad subject – had full sponsorship of a game, its ads did better than mixed displays. In the end, users had a reported three to five times increase in awareness of Zappos’ new offerings in men’s clothing.

Of course, NeoEdge Networks pays the bills by running ads in casual game environments, so a grain or two of salt is probably a good idea – but the findings seem consistent with our understand of what’s happening in the market. When people get ‘free’ handed to them, wrapped in a brand, they remember the brand. And the more the free thing can be played and interacted with, the longer and deeper the impression created by that brand.

Rival Schools doesn’t create the sort of ad driven games that run on NeoEdge targetted sites, but the study does support our experience that casual game projects exclusively commissioned by and integrated with brand initiatives have emerged as a vialble and cost effective marketing tool.